Not satisfied with the iPhone’s camera? Wish LG’s Viewty had a larger screen? Think your Nokia looks a bit ordinary? Well, one manufacturer will now make you a handset to order, built from the chipset upwards, with all the features you want, for an eye-popping price.

Just as Dell Computers revolutionised the computer industry with mass-customised factory-direct PCs in the 1990s, a new service by zzzPhone delivers factory-direct custom mobile phones.

Customisation starts with customers choosing a base model and a custom pattern or colour for the mobile phone case; standard features such as a beautiful extra-large touch screen panel and dual SIM card slots are immediate standouts. Next, customers may add various features such as GPS navigation, a second front-facing camera, and even a flashlight. Various upgrades are available as well, such as; 4GB memory, stereo quality speakers, and even a 5 or 7 mega pixel camera with a high quality processor. Customers can also select from a range of accessories such as Bluetooth headsets and handsfree car kits, and can even have their favourite music and movies pre-installed at the factory so their new phone is ready to use when it arrives at the door.

Since zzzPhones are tri-band and unlocked, these phones work with almost any mobile carrier service worldwide. Simply swap the SIM card into a zzzPhone and even pair a second SIM card to allow two phone numbers to be used at the same time on the same phone; especially useful for international travellers and individuals who want to separate business from personal phone expenses.

To make this service even more accessible to the public you can customise your new phone online using Phone builder and see what your customised phone my look like. You can see the new phone builder at our website zzzPhone Phone builder here